Step 1: Tone Sliders
Step 2: Style Preferences
Step 3: Select Your Archetype
Choose the archetype that best reflects your organization’s personality. Click to select one option.
| Archetype | Core Traits | Voice Influence |
|---|---|---|
| The Mentor | Wise, guiding, trusted | Clear, thoughtful tone with educational depth |
| The Ally | Supportive, loyal, steady | Relatable tone, focuses on partnership and care |
| The Rebel | Bold, disruptive, passionate | Assertive tone, provokes thought and action |
| The Optimist | Hopeful, inspiring, cheerful | Uplifting language, positive outlook, emotional warmth |
| The Advocate | Purposeful, justice-driven, firm | Strong moral tone, compelling and persuasive |
| The Explorer | Curious, open, adventurous | Expansive voice, embraces discovery and growth |
| The Caregiver | Compassionate, nurturing, protective | Warm tone, emotionally supportive messaging |
| The Jester | Playful, lively, joyful | Casual tone, humor-driven, light-hearted messages |
Your selected archetype: None selected
Step 4: Define Your Brand Values
Click to select only two values that most reflect what your organization stands for.
| Value | What It Shapes | Voice Influence |
|---|---|---|
| Equity | Fairness, justice, inclusion | Inclusive language, centers marginalized voices |
| Compassion | Empathy, care, emotional intelligence | Warm, people-first tone |
| Trust | Reliability, honesty, transparency | Clear, accountable voice |
| Innovation | New ideas, creativity | Bold, future-focused language |
| Boldness | Urgency, courage | Assertive tone and calls to action |
| Curiosity | Openness, learning | Exploratory, questioning voice |
| Accountability | Responsibility, follow-through | Honest and direct tone |
| Optimism | Hope, progress | Uplifting, positive framing |
| Community | Belonging, relationships | Collective language and connection |
| Excellence | Quality, standards | Polished, professional language |
| Leadership | Guidance, vision | Confident, directive voice |
| Faith or Purpose | Mission-rooted values | Intentional, centered language |
| Data-Driven | Evidence, impact | Analytical, proof-focused tone |
Your brand values: None selected
Step 5: Generate AI Prompt
This is your brand voice summary for AI tools. Copy and paste it into ChatGPT or your writing assistant to generate content in your voice.